Matt Winkelmeyer/FilmMagic
“I think there was a void in the market for young people and I think every young person deserves to have a good start to their skincare routine and beauty routine,” she says.
“Lightweight makeup is very important,” Brown explains. “You don’t want to cover up your beauty. You want to add to it. I think that’s what we were missing.”
“I think if you’re going into [the beauty] space, you should do it in a healthy environment and healthy way,” she says.
In fact, the environment was a huge factor when Brown created her vegan beauty line.
She’s a supporter of UNICEF and the organization’s youngest-ever Goodwill Ambassador, so making her line entirely PETA cruelty-free was her number one priority.
“I believe that animals should have absolutely nothing to do with clothing or beauty or skincare,” the 15-year-old actress says. “Animals are meant to be in the wild and meant to be free. Therefore, it was always my priority for it be vegan.”
As an ode to Brown’s love for animals, the beauty line features alight-purple under-eye patchin a cute whale shape, which ended up being one of the trickiest products to produce.
“The hardest product to do was the under-the-eye gel pads because we needed to get the right shape of the whales and still keep in vegan, cruelty-free and clean – which is most important of all,” Brown notes. “That was the most difficult one and, therefore, one of my favorites because we finally got it to perfection.”
As Brown launches this first part of her beauty endeavor, she can’t wait to continue to grow with her young audience.
“Beauty and skincare is always evolving, and Florence is going to grow with [it], and a lot of other people like me,” she adds. “It’s going to create a family. I’m really excited for Generation Z to evolve, and for my brand to evolve with it.”
source: people.com
