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TheMeghan Markle Effectis changing lives around the world.
The term refers to the tendency for items toimmediately sell outafterMeghan, 37, is photographed wearing them, and the impact is now extending far past fashionistas.
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The company initially started as a way to help survivors of human trafficking on the path to recovery but has recently expanded to include “those at risk of falling into poverty,” according to its website.
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“Thanks to the Duchess’ choice in denim, we’re pleased to announce that it will be possible to employ a further 15 to 30 seamstresses in our Cambodian production house in the coming weeks, and the recruitment process has already begun,” Outland reps wrote on Twitter.
She wore the jeans once before on her royal tour withPrince Harry, 34, when theyvisited Dubbo, Australia. Once Outland posted about the star’s look on Instagram, insights company Dash Hudson reported the photo received 77.85 percent engagement, up significantly from its average of 4.07 percent engagement. Its account also garnered over 3,500 followers the week after Meghan wore its pieces.
RELATED VIDEO:Meghan Markleis Gorgeous in Green as She andPrince HarryUnveil Statue in Fiji
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This past week, she sported black Rothy’s flats, made from recycled water bottles, and recently acult-favorite Gabriela Hearst Demi Satin tote, which created with sustainable materials.
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source: people.com
