There has been a circumstances of noise in recent years about mini - LED , microLED ( which are stilltoo handsome and expensivefor most homes ) , and QLED goggle box in a bid to slip the crown from OLED , and while there are some compelling option out there , OLED stay the best value for execution and monetary value .
go into the 75 - inch Hisense Dual Cell ULED 4 K 75U9DG , the vanguard of a novel LCD technology intend to take down OLED . The key term in all that gobbledygook is the “ dual electric cell ” part , a new ( to consumer television ) engineering that uses a combination of local dimming and a 2d LCD covert behind the main one to attempt to throw black floor to as near enough those get on an OLED panel as to be identical , while also put up the intense brightness of an LCD dialog box . Beyond that , the U9DG is also capable of a 120Hz refresh rate , and it ’s compatible with HDR10 + and Dolby Vision , including the automatic - brightness - adjust Dolby Vision IQ . It also offers Variable Refresh Rate ( VRR ) , FreeSync , and Auto Low Latency Mode ( ALLM)—all features designed to get disembarrass of screen watering and stutter ( that ’s VRR ) and minimize input slowdown for gamers ( FreeSync and ALLM ) . Hisense proudly call this TV their moonshine landing .
The U9DG is only useable as a 75 - column inch for now , so together with my poor married woman , I lug one of these giants down to the cellar , fly the coop it through its calibration paces , then expend a calendar month diligently keep an eye on movies , playing games , and standing too close to the screen , staring at every part of its massive shabu front to see if the OLED alternative is worth the $ 3,500 ask damage .

Photo: Wes Davis/Gizmodo
Hisense Dual Cell ULED 4 yard
What is it ?
A cool first face at an LCD telly in an organic light-emitting diode ’s vesture

This is a lot of look.Photo: Wes Davis/Gizmodo
terms
$ 3,500
Like

This is a lot of look.Photo: Wes Davis/Gizmodo
OLED - grade dividing line , better - than - OLED brightness , plays nicely with ARC and CEC , excellent color reproduction .
Dislike
index - thirsty , some stuttering and motion fuzz issues , merged speakers lack any low end .

The pattern on the back of the TV, and, of course, ports.Photo: Wes Davis/Gizmodo
Assembling the Beast
take the TV out of the box , as with all behemoth units like this , was a fragile procedure that never quit to inculcate some fear in me . You ’ll perfectly require an helper , as the set weighs very nearly 100 pounds . Putting the feet on requires laying the TV on its back and screwing them into the bottom . hook up the cables is pretty easy , with porthole oriented toward the side edge , yet place inward enough that you need n’t worry about cables poking out from behind the jury , and when you ’re done plugging all your HDMI devices in , Hisense has a slap-up clip - in venire to overlay them with .
A quick setup process bring in you to the TV ’s OS : Android TV . For whatever reason , Hisense has decided not to make the substitution to Google TV yet , allow for customers lodge with either using its aging predecessor or attaching a Google Chromecast if they ’d like to use the update OS .
Hisense fit the U9DG with 4 HDMI embrasure . Two can hold 120Hz devices and one of those port is eARC compatible . The remaining two porthole are 60Hz . All of them accept 4 kB signals . There are also two USB porthole — one USB 2 and a USB 3 ( confusingly labeled USB 1 and USB 2)—as well as a coax cable port for over - the - melody or cable length tv set , a 1/8 - inch composite A / V port wine ( the video ships with an transcriber for this ! ) , a headphone jack , and nearby you ’ll get another selection of ports , including a Gbit ethernet port and an ocular audio yield . Next to those are serial and service embrasure .

Photo: Wes Davis/Gizmodo
Notably , CEC and ARC / eARC on this TV were unusually not buggy , at least during the meter I drop with it . I ’ve been using Apple ’s HomePods as my primary TV audio for some time now , and I almost never had to futz with that setup to get thing working the right way . That was refreshing , conceive ARC and CEC can be an ongoing conflict so much of the meter .
A Disjointed Appearance
There is only so much you could do with a large smutty rectangle , and most television receiver manufacturers these days incline to just understate anything that is n’t the sieve , and peradventure put a little crusade into doing something nerveless with the stand . Most of the feat seems to go into slimming bezels ( the bezel here , while not especially fertile , are definitely thicker than the promo dig let on ) . Not contented to blend in , it seems , Hisense chose to tote up some extra styling to it in the form of quad - eld feet that would be comfortable in a Star Trek : TNG episode and a bright , gunmetal Second Earl Grey , triangular optical prism speaker grille that span the breadth of the screenland with a sort of a train paint look in the speaker hole pattern at the ending . It ’s a strange optic feature of speech when liken to the rest of the TV ’s design , but in a earthly concern where most manufacturers do their best to enshroud the loudspeaker system , you have to give them point for trying something new .
The back of the TV is a smooth area textured with a striated basketball hoop weave pattern , and curves forward toward the edge to give it a slimmer appearance , employing the same visual magic trick of pre - M1 iMacs to simulate thinness ( perhaps to a lesser academic degree of success ) . The pattern is only broken by various thunderbolt holes , the telly ’s 600 x 400 VESA mountain holes , and the cavity for the various port wine .
What, Exactly, Does Dual Cell Entail?
I said above that this technical school is new to the consumer television industry . That ’s because the base technology — Light Modulating Cell Layer ( LMCL)—has already been in use in the celluloid industry in the form of radical - spendy professional reference monitors like theFlanders Scientific XM311K. Normal LCDs create an persona by overtake light through a layer of fluid crystals whose alliance is modify by tiny electrical current . Depending on the conjunction of the swimming crystals , light will be allowed to die through basically unattenuated , or dampened , but some light will still pass through , create what you see as more of a very dark Charles Grey than a contraband effigy . What is dissimilar about an LMCL — that is , dual cellular telephone — LCD is that a second , humbled - resolution LCD panel simply attenuates the lightness further , so that less light actually passes through to the main 4 K dialog box . It ’s the N95 to your normal LCD ’s novelty cloth mask , and light is the … SARS - CoV-2 ? You ’re welcome for that perfect metaphor . Get vaccinated .
Anyway , that ’s what we ’re working with here and it ’s why this Hisense is able-bodied to attain a 150,000:1 static contrast ratio and 2,000,000:1 dynamical contrast ratio , which far exceeds that of the secure LCD ( even the absolute best LCDs scantily crack up 8,000:1 ) . If that means nothing to you , do n’t vex : it means it is passing direct contrast - y.
It also means that to accomplish the high brightness that LCDs maintain as their only veridical advantage over OLED ( well , that and cauterize - in resistivity ) , the backlight has to be even brighter to push light through both control board ; this has the drawback of pretty high power consumption—400 watts is the claimed max by Hisense here . That seems about right , as I measured a fair constant , relatively power - chugging 315 watts with my power analyser . you’re able to experience it , too ; walking within a foot of the TV , I could always feel the oestrus emanating from the screen . By comparison , I testedSony ’s XR OLED , which mostly stayed around 50 - 60 watts , only crank up to the mid-100s during the very brightest of scene .

You’ll see color-shifting in this title card.Photo: Wes Davis/Gizmodo
Soaring Highs and Disappointing Lows
As I said at the top , Hisense ’s dual cell technical school chases after OLED - horizontal surface contrast . Did it succeed in that end goal ? utterly ; Black on this telly were , to the bare eye , indistinguishable from OLED Shirley Temple Black , without a hint of the mild blooming you ’d get with a miniLED . Add in the high brightness ( up to 1,000 nit , which is n’t the bright an LCD can get , but is still quite shiny ) afforded it by being a non - OLED TV and you ’ve got a neat recipe for movie - observance . While performing A and boron comparison with the Sony A80J I latterly look back ( and will draw comparison with hereafter in this inspection ) , I even notice skilful granularity of item as shadows transitioned to black , which Sony ’s OLED can tend to be a footling belligerent about . The benefits of the threefold - venire technical school are unmingled .
Hisense admit a raft of dissimilar mood with this TV , with several preconfigured HDR preferences , as well as Dolby Vision , IMAX Enhanced , and Filmmaker Mode . Chances are you ’re familiar with Dolby Vision and IMAX Enhanced , but for the naive , Filmmaker Mode turns off many of the movement processing feature of the TV and sets people of color , sharpness , frame charge per unit , and aspect ratio to the predilection of a film ’s creator ( although you’re able to adjust all of these things ) . The Hisense has a on/off switch for machine - detecting and deploying this mode , so you may have it activate any clock time it ’s uncommitted .
All of these modes looked smashing , with excellent colour reproduction and organic light-emitting diode - level direct contrast . Dolby Vision IQ was particularly nice for showing off the full dividing line ratio of the telly , although in this way there is no choice to turn off motion smoothing . On that note , I found the default motion - smoothing features to be too strong-growing for my liking , but Hisense includes several alternative here , and of the options , I thought Film was the least intrusive .

The TV lights up when Google Assistant is summoned.Photo: Wes Davis/Gizmodo
As great as the television search – and it does front capital – it had a couple of very noticeable flaws that I could not discover a direction around . The first was a motion blur that was blatantly manifest when scrolling menus , playing 2D games , or watching 2D animation . It certify as a trailing 2nd image that I found distract , particularly when look out anime , which can tend to present a lot of motion in few actual frames of animation , and the video ’s tendency to hold onto frames longer could muddle the legal action onscreen .
The next issue was only unmistakable if I was watching through the TV ’s built - in Android bone : There was a nifty deal of stutter in a lot of content . Seemingly at random , move on the screen would pause , just for a fraction of a second , and then pick up again , with the intervening frame last . Hisense told me this was an government issue they are aware of , and that they are working on it . It was n’t present when watching content deliver via HDMI , so if you have a streaming machine or prefer to view physical medium , you wo n’t experience it , but anyone who swear on their TV ’s work up - in OS may be disappointed , at least until it ’s fixed . In the interim , I did find the apparent motion - smoothing setting for Film seemed to mitigate it , moderately .
Viewed off - angle , particularly up close , the image can soften , and if you ’re tight enough there can be something of a pearl shadow consequence . Colors lost some impregnation and the brightness dip a picayune , too . All of this was venial , however , unless you sit down at such an extreme angle that content is unwatchable , anyway .

Color reproduction was prima in worldwide , though there was some very minor banding in gradients . to boot , unanimous white screens revealed with child swaths of the screen wobble pink or green ( you’re able to see this effect clearly in the Fargo title screen above ) .
in conclusion , while I regrettably was n’t able to test out the flashier gaming feature like VRR , I did find gambling on the Switch to be smooth and quite responsive . Visually , I thought the default mise en scene of the Game picture mode were patch on , with vivacious colors that were n’t over the top .
Google Is Google
I ’m not more often than not one to blab out to my TV ; I fall into the camp of the great unwashed who prefer to impart their own mark - top boxwood , and I ’m pretty invested in the Apple ecosystem , for good or worse . That enounce , if you ’re a Google case , Hisense ’s Google integrating ( Android TV notwithstanding ) is good , even down to the lovely inclusion of the four lights that show up on a Google Nest speaker when you bring up the sassy assistant . The microphone misheard me sometimes , but no more or less often than a Google Nest Mini might . So long as you connect your story to the video , the helper solve as you ’d wait .
Bring Your Own Speakers
If you ’re dropping $ 3,500 on a wall - sate TV , you ’re likely using your own verbalizer . But , should your sound system fail in the heart of a movie , the speech sound you ’re provide with from the Hisense will get you through the night , but you ’ll want to re - up as soon as you could on a good system . Hisense touts Dolby Atmos audio through them , for sure , but the sound is punk , and though the speaker can get very loud without distorting , most will prefer purpose - built audio appurtenance .
Worth Buying?
The Hisense Dual Cell ULED 75U9DG is a very good television , with excellent contrast , stellar detail in the shadows , groovy coloring reproduction , and smooth gambling . The thing that I keep coming back to is the terms : For $ 3,500 , you plainly should n’t expect to see some of the motion blur issues I saw during testing , nor would you want to see any sort of stuttering ( which , again , did n’t occur while watching content over HDMI ) . If you favour Blu - ray or a separate streaming twist , of course , many of these complaints fall away , and gamers will certainly favor this TV to Sony ’s A80J thanks to its comprehension of VRR and other gamer feature .
But for movie enthusiasts , OLED persist the direction to go .
Computer monitorHisenseOLEDSonyTechnology

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