It ’s one of the most obnoxious and plebeian experiences on the net — you check out a product online , let ’s say a new mattress , and then for week subsequently , ads for the mattress stalking you around the cyberspace , showing up on every internet site you natter . Maybe you decided to bribe another mattress , or possibly you even bought the one featured in the ad , but the ad will still accompany you around insistently .

These kinds of ads are called “ reminder ads ” and Google knows how galling they are . So it ’s kick in drug user the ability to damp them . Starting in the next few days , user will be able to dampen advertising from specific advertizer for 90 years . Reminder ads usually last for about a calendar month , Google enjoin , so it wanted to make certain the mute hold up a turn longer .

“ Today , we ’re roll out the ability to damp the reminder ads in apps and on website that pardner with us to show ads . We plan to boom this tool to control ads on YouTube , Search , and Gmail in the total months , ” Jon Krafcik , a chemical group product managing director for data privacy and transparency at Google , pen in ablog postannouncing the modification .

Argentina’s President Javier Milei (left) and Robert F. Kennedy Jr., holding a chainsaw in a photo posted to Kennedy’s X account on May 27. 2025.

The dampen tool will only impact ads process through Google , of path , so you might still see a monitor ad from time to time even after you ’ve muted it . But the mute will be efficacious on any ads served through Google ’s web , which comprehend 2 million sites and reaches over 90 percentage of masses online .

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