If you already hateads on YouTube , then you ’re go to have a bad sentence with Pause Ads . During its earnings calls on Thursday , Googlecrowed about the success of the mental testing it ’s run on the advert , which could designate the “ feature ” will roll out to even more watchers .
“ In Q1 , we saw unattackable traction from the introduction of a Pause Ads pilot on connect telly , a young non - interruptive advert format that appear when users pause their organic content , ” Philipp Schindler , senior vice President of the United States and chief business officer at Google , said inThursday ’s earnings call . “ Initial termination show that Pause ads are drive firm Brand Lift result and are command premium pricing from advertisers . ”
It ’s no surprisal that YouTube wants mass to follow more of their ads because that ’s where it gets a lot of its money . That and people who devote for YouTube Premium because they ’re unhinged of the ads .
Image: PixieMe (Shutterstock)
The TV platform has beencracking down on ad blockersfor the past twelvemonth . This move is likely help Google ’s bottom air as the company said in its earnings call that YouTube Ads taxation was up 21 % over the same prison term last year .
advert blockingAdvertisingAlphabet Inc. GoogleGoogle SearchYouTube
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