Yes,5Gis come , but it ’s decidedly not here yet . Brazilian carrier Claro seems to by trying to get around that pesky fact with a furtive “ 4.5 G ” selling campaign that could leave in fines for mislead advertising .
There ’s nothing blatantly devious about Claro label its faster - than-4G - but - not-5 G speeds “ 4.5G. ” What ’s ridiculous is the logo its using to promote the service . In Claro ’s ads , the 4 is observably modest . Depending on which version of the logo you ’re looking at , it may not even look like a 4 . The advertizement gained outside attention when they weresent to The Vergelast week , and it appear Brazilian official have necessitate notice .
Procon - SP , São Paulo ’s state of matter consumer protection agency , severalise Brazilian news electric receptacle Canaltechthis week that at least one consumer has already complained about Claro ’s 4.5 G armed service , believing it to be right 5G. In a statement to tech siteTecmundo , Claro claimed that the font size had already been discussed with Conar , the Brazilian ad industriousness ’s ego - regulatory watchdog , and its 4.5 G blueprint follows outside standards .
@recklessjust listened to the 5 G Bonus Vergecast . What about this cellular supplier in Brazil changing the design of the “ 4 ” in the 4.5 G ad.pic.twitter.com/s4uceDQjk6
— Gustavo R. Santos ( @GusRocket)February 14 , 2019
Sure . Procon - SP seems to conceive differently . The delegacy ’s executive manager , Fernando Capez , differentiate Canaltech that not only is the wonky sizing and excogitation of the 4 potentially misleading , but that such ad is prohibited by Brazil ’s Code of Consumer Protection . “ Procon - SP will notify Claro and then we will , calculate on the clarifications , enforce a fine for this phone operator , ” Capez said .
Claro ’s websiteclaims its internet is technologically the same asAT&T ’s 5GE internet — another case oftricky marketingright here in the U.S. The “ vitamin E ” in 5GE essentially stand up for “ evolution ” and is a rebrand of enhanced 4 G LTE speeds that apply 4×4 MIMO , 256 QAM , and carrier collection technical school .
We have make out to Claro for comment and will update this chronicle if and when it responds .
Updated , 2025-02-05 , 2:25pm :
Claro responded to us with the next statement :
“ Claro clarifies that its 4.5 G logo follows external standard . The size of the source was already a topic of discussion last year at Conar ( National Council for Self - Regulatory Advertising ) , which acknowledge that Claro ’s 4.5 K spell out adheres to legal and packaging standards of Brazil . Claro reinforce that the companionship has n’t received any notice or fine by any responsible for authorization ”
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