One year after the dismission of the iPhone X , Apple has return in 2018 to completely vamp its entire phone batting order with multiple new handsets based on last yr ’s $ 1,000 flagship : So say hello to theiPhone Xs . But that ’s not all , because this year , Apple ’s flagship has a super - sized sibling in the new iPhone Xs Max .

As before , the small iPhone Xs features a 5.8 - in covert , while the new Xs Max sustain a monstrous 6.5 - inch screen that ’s even bigger than what you get on aSamsung Galaxy Note 9 , with both sporting OLED showing technical school for excess rich colors in pictures and videos . But for those afraid of what sounds like a monstrous twist , dread not , because thanks to much slimmer bezels , the iPhone Xs Max is really about the same size as last year ’s iPhone 8 Plus .

to boot , Apple says its OLED screen are now even brighter and play 120Hz jot - sensitiveness   and HDR funding for enhanced viewing and smoothness , and for all you 3D Touch fans out there , both the Xs and Xs Max have that too . But a good viewing experience is n’t all about the screen door — auditory sensation matters too . So Apple has given both phones new loudspeaker system with what Apple is calling wide stereo strait as well .

Argentina’s President Javier Milei (left) and Robert F. Kennedy Jr., holding a chainsaw in a photo posted to Kennedy’s X account on May 27. 2025.

A full Face ID future

Of of course , one of the iPhone X ’s most loved and hated features has returned as well , with both the Xs and Xs Max get Face ID notch up top . Powered by Apple ’s TrueDepth photographic camera system , crammed inside that little notch is an ambient light detector , law of proximity sensing element , rising tide illuminator , infrared photographic camera , and a 3D loony toons projector that can glance over your grimace to check that that you — and hopefully only you — can unlock your twist . Apple says it has even elevate the iPhone ’s algorithms and impregnable enclave so that confront ID recognizes you quicker .

The guts

Like clockwork , inside both the Xs and Xs Max , Apple has once again made a raw chip called the A12 Bionic to help boost general performance and Army Intelligence - related processing . Apple claims the A12 Bionic is the manufacture ’s first 7 micromillimetre flake , thoughHuawei would almost sure enough differ . It ’s got a 4 - center CPU and a 6 - meat GPU totaling 6.9 billion transistors , with a mixture of high-pitched and low - carrying out sum so as to more efficiently handle various workloads with Department of Energy efficiency amplification of up to 40 or 50 percent .

And when it comes to the “ Bionic ” part of the A12 , Apple say the tangible star of the chip should be its neural engine which is comprised of eight core dedicated to AI and machine learning duty . Elsewhere , other parts of Apple ’s SoC boast improved ISPs , video processing , retention controllers and more , which should ensue in more fluid performance , something that has been one of the iPhone ’s big merchandising points over the years .

And for those who need a ton of elbow room to store photos , videos , apps and anything else , max depot on the iPhone has doubled from 256 GB to 512 GB . Apple is even saying that with the young A12 Bionic and some of the performance rise in iOS 12 , launching apps on a new iPhone Xs or Xs max should chance 30 percent faster .

William Duplessie

New camera improvements

For all your picture take needs , Apple has redesigned the iPhone Xs ’ tv camera with new dual 12 - MP sensing element : one for wide - angle shots , and one for telephoto . inwardly , the sensing element itself sports tumid 1.4 micron pixels , with the wide angle lens getting an aperture of f/1.8 . Unfortunately , the rapid climb on the telephoto genus Lens has remained pat at 2X , though at least both cameras will come with opthalmic persona stabilization .

And when you require to shoot things with portrayal mode or exceptional deepness effects , both cameras can work together to bestow superfluous dimension to your guesswork .

Behind the scene , the Apple ’s image sign central processing unit is also working harder to improve your pics by more accurately setting lily-white balance , focus , contract noise , preserving highlight and more , then combine all those adjustment into a undivided high - quality composite .

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And for 2018 , Apple ’s new Smart HDR feature of speech will now fritter away a four - shot burst to check that you do n’t miss a moment , while additional interframes and long - exposures are snap to avail catch as much item as potential . Even the iPhone Xs ’ bokeh ( the blurry out of focusing part of a photo ) has been improved to better mimic a big DSLR or mirrorless camera , and if you ’re still not satisfied with that , you will even be capable to set a picture ’s deepness of field of operations after the pellet has been taken .

Battery life and other little things

So how ‘ bout that assault and battery life ? For the iPhone Xs , Apple read it will last just 30 minutes longer than last year ’s iPhone X. That ’s not exactly a immense step-up , which is preciesly where the iPhone Xs Max comes in . feature the biggest battery Apple has ever put in an iPhone , the iPhone Xs Max should result in an superfluous hour and 30 minutes of runtime over an iPhone X.

And as a bonus for frequent travelers , both the iPhone Xs and Xs Max will come with outer space for two-fold SIMs , so you may switch off between multiple phone numbers and information plans on the fly . Though look on where you buy your phone , you ’ll either have the choice of one SIM card plus an eSIM , or two physical SIM bill of fare for telephone set sold in China and elsewhere .

Price and availability

Both the iPhone Xs and Xs Max will be uncommitted in 64 GB , 256 GB and 512 GB storage sizes , with the smaller Xs start out at $ 1,000 , and the larger Xs Max start up at $ 1,100 . They will be available for pre - gild on Friday , September 14 , with payload going out a week subsequently on September 21st .

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