In the future , your slightly awkward selfies will do more than just get you a few compliments from your granny : They might also aid you rat for toilet paper , lube , and all the other things you secretly buy on Amazon .

Apatent applicationfiled in October and publish last workweek intimate that Amazon is intent on commodifying the selfie and transform it into a new payment method for customers . The process would require users to essentially perform tricks for a tv camera or sensor—“certain action , motions , or gestures , such as to smile , blink , or tip his or her head”—to verify that he or she is both the ripe person and a “ survive human being . ” Welcome to the future , where we will allinevitably become Derek Zoolanderas our technology overlords order us to trip the light fantastic toe !

As Re / Code bank bill , the patent builds uponprevious Amazon technologythat lets a gimmick authenticate someone using a picture or TV . This latest patent of invention , however , would run that certification so that the substance abuser could finish a purchase .

Argentina’s President Javier Milei (left) and Robert F. Kennedy Jr., holding a chainsaw in a photo posted to Kennedy’s X account on May 27. 2025.

Though it sounds uncanny and invasive , Amazon argues that the selfie dealings may actually be more dependable than our current payment method .

“ While many conventional approaches rely on password entry for user assay-mark , these word can be steal or reveal by other persons who can impersonate the user for any of a variety of undertaking , ” the patent of invention say . “ Further , [ they ] can ask the user to turn away from friends or co - proletarian when embark a password , which can be awkward or mortifying in many situations . ” The horror !

The “ performance ” face of the appendage is also supposedly designed with security in head , as Amazon anticipate that some people will taste to but hold up a picture of user as a fashion of chisel the system . ( Amazon did n’t instantly reply to a request for comment , but we ’ll update if we learn back . )

William Duplessie

MasterCard , too , is render its hand at selfie tech , havinglaunched a similar programin February . You guys just importune on making my life hard when I ’m seek to drunkenly buy a 24 - pack or gummy bears , do n’t you ?

[ Re / Code ]

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