6 Tech Company Slogans That Mattered

Intel ’s always been a bit of a mark simple machine — commend the “ Intel Inside ” stickers?—and on Tuesday it upheld that tradition . In a pivot man from the sort of stodgy “ presenter of Tomorrow ” slogan , the companyis blend with the hacker - friendly“Look interior . ” How much can a new slogan really matter , though ? A mass , if history is any usher .

Intel ’s in reality been tease Look indoors for sometime , though this workweek was the official launch . And in a more unofficial way , it ’s meant to take the company back to its roots . ( “ Look at bottom . ” What ’s inside ? “ Intel Inside . ” Get it ? ) . metre will tell whether it ’ll pay off , and there ’s every reason to think it could go either way .

Companies come up with slogan as punchlines to the foresightful tarradiddle of the make they ’re trying to build . In the past few ten there have been some smash hits , and there have been some brute boondoggles that did n’t just fail to boost a brand but really hurt it . Here are a few of the big impact tech motto of late year , and why they made a difference .

Okay okay . Trite as it may be to say this , thisvery Steve Jobsian slogancame to define what was once a pocket-sized reckoner company in Cupertino , California . It was that “ Think Different ” coming that embodied everything about Apple . There ’s been debate about its grammatical correctness , but there ’s little doubt that the musical phrase has stuck in the head word of Apple user and neophyte ever since Jobs first deployed it at the October Seybold Seminars San Francisco 1997 . At that same event , it was the Think Different campaign that sacrifice us The Crazy Ones , above

Sergey Brin and Larry Page were so fill with promise in the beginning . So optimistic . So idealistic . So … opportunistic ? Sure , that too . Because despite its early scrappy startup roots , Google is now a jumbo pot that oftencan’t live upto the standardsit sets for itself . Fromviolating the great unwashed ’s privacywith their gondola - mounted Street View cameras and Wi - Fi units tosometimes exploiting user datafor its own profiteering needs , the search giant has been misbehave so much lately that it ’s in seeminglyperpetualtrouble with the Federal Trade Commission ( FTC ) and is facing privacy - related investigating around the human race . certainly , muckle of the ware are free . But even gratis thingshave a Leontyne Price .

https://gizmodo.com/googles-broken-promise-the-end-of-dont-be-evil-5878987

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You in all likelihood have n’t heard Oracle ’s slogan , since as an go-ahead company , it often fly beneath the radiolocation . irrespective of who your client basis is , though , if you ’re going to make a freehanded proclamation in your shibboleth , you ’d better be damn sure you may fend behind it . Oracle once decided to showcase its cybersecurity in the “ Ca n’t Break It , Ca n’t give way In ” campaign . It was “ Unbreakable ” for short . And hazard what happen ? Somebodybroke in . In fact , investigator say that it ’s actuallypretty easy to cut into Oracle .

https://www.youtube.com/watch?v=c7SjvLceXgU

This only half - counts as a catchword since it did n’t come through long enough to make it into the mainstream marketing venues like magazines and stuff . mean to mark the momentous occasion of the social networkhitting a billion usersjoyously , the video recording had the polar effect . Peoplepanned it . Bloggersbanned it . And before the 90 - arcsecond spot even polish off television , Facebook offset the political campaign . ( With good reason , too . Just watch the damned affair . ) The backlash was supposed to be a moment of victory for Facebook , but instead , it served as yet another admonisher that the social meshwork scramble with an identity operator crisis , one that alienate users . Facebook is a chair ? There ’s a metaphor in there , I guess . Really it just palpate like Mark Zuckerberg and friend are essay to shove something down its drug user ’s throats , something they do n’t want or like . See also : privacy stage setting .

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https://gizmodo.com/the-only-facebook-ad-parody-you-need-to-watch-5950012

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This almost feels like a low snow , but that ’s why it count . Since 1967 , Airbus has operated under the mantra “ Setting the Standards . ” You ’ll see the logotype spattered across its selling materials and website . It ’s a overnice thought process , particularly for a troupe that builds giant metal flying machine . “ Setting the Standards ” induces a feeling of safety and security . At the very least , you ’d want that company to hold itself up to standards . Oops , AirBus . That heavyweight A380 that you ramp up did n’t quite defend up to the standard . The fleet hadcracks in their wings . ( Note to non - aviation experts : Wings are pretty much the most authoritative parts of the sheet . )

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https://gizmodo.com/airbus-could-ground-all-its-a380s-for-weeks-for-wing-re-5917394

https://www.youtube.com/watch?v=E8mbD0JfNN0

John Lennon - clayey as it may be , Samsung ’s novel slogan ispretty awesome . From one perspective , it simply means , “ Imagine the amazing things we can build up . ” That ’s a pretty strong message for a company that already makes everything from refrigerators to smartphones to TVs . What else can they do ? Time will secern , but in the meanwhile , looking at the shibboleth from another point of view invites comparison to Apple , specifically how Samsung has been comparatively kicking shag recently . Thatmight even be an understatement . So if Apple ’s classical message was “ Think dissimilar , ” Samsung looks like it wants to one - up Cupterino even in terms of branding . After all , “ Imagine ” is a much more challenging verb than “ Think , ” is n’t it ?

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